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In a world where live-action and animation are growing closer and closer to one another, Richard Williams was and still is one of the last remaining members of the old guard who wanted to push animation in the exact opposite direction, to do what no other medium can, and that's perhaps most evident in the masterful way in which his films move. Let's dive in and see what we can learn.
Nike approached us to create a set of moving images that they can use online and in stores worldwide. The animations are inspired by the basketball-oriented collection designed by celebrity designer Riccardo Tisci.